Business Environment and Strategic Management Assignment - 1

Business Environment and Strategic Management - Assignment Example This paper focuses on that Nokia could utilize an elective system for building up its exercises. Rather than being depended on the money related help of Elop, the firm should attempt to refresh its procedures; a rebuilding of the firm’s units could help to the restriction of the firm’s costs, in the setting portrayed above, and the adjustment of the firm’s execution. In addition, following this training, the firm could figure out how to build up its presentation, even in the long haul. Regardless, as demonstrated through the figures introduced above †and through the applicable diagrams †the issue of the firm isn't its deals however its benefits; at the end of the day, there is no requirement for expanding deals †regardless of whether such point of view would be sure for the development of the firm †yet to build the benefits; in this specific circumstance, there is an issue of update of the firm’s the executives systems and not of improv ing the firm’s brand name or accomplish different advantages that allude to the firm’s picture in its market. This paper makes an end that putting resources into Nokia would be emphatically recommended. The firm is in a time of rebuilding. For some time, its exhibition might be feeling the squeeze; notwithstanding, in the long haul, the improvement in the firm’s gainfulness can be considered as made sure about. For sure, the activities created by the firm’s new pioneer are relied upon to lead the firm to a huge development, if mulling over its piece of the overall industry and its possibilities approaching Android-based gadgets and iPhone.

NEDM Essay Example | Topics and Well Written Essays - 5000 words

NEDM - Essay Example The room †temperature try was completed in Institut Laue-Langevin (ILL) and the conclusive outcomes from this examination were distributed in 2006.3 4 An exhaustive conversation of the experiment’s device and stream process are remembered for this survey. Ultra-cold neutrons are used in the room-temperature test; these are produced by the UCN turbine. To start the procedure, UCNs ‘entered the device from the lower right (as demonstrated by the red bolt in Figure 1) and streamed upwards to the polarizer foil’.8 Harris depicted the UCNs conduct as like ‘a diffuse gas’.9 He further clarified, Those of the right turn went through the foil and kept on ascending until they arrived at the capacity bottle at the core of the mechanical assembly. The container was situated in a 10 mG (1 ÃŽ ¼T) vertical attractive field; four layers of mu-metal were utilized to shield out outer fields, including that of the Earth. After a filling time of around 20 seconds, the neutron entryway was shut, and the Ramsey succession was applied to the caught neutrons. The entryway was then opened, and the neutrons fell down to the polarizer, which at that point went about as an analyser. Those in the first turn state could go through and down to a vaporous 3He neutron identifier (the bended guide tube from the source having been cleared out for a vertical guide prompting the finder). Neutrons of the â€Å"wrong† turn state, which ricocheted off the polarizer, were included in their chance by utilizing a quick entry adiabatic turn flipper to invert the bearing of the twists of the neutrons in t he guide tube simply over the polarizer: this turn flipper comprised essentially of a solenoid folded over the guide tube, arranged in an area of attractive field inclination, to which a high-recurrence (20 kHz) rotating current was applied.10 The time expected to process each group of neutrons takes about

Industry and risk analysis

Industry and hazard investigation Talk about the future viewpoint and industry patterns identified with the new pursuit The new the endeavor is a solid snacks business that target for the most part, workers in the vehicle business and furthermore family units inside the nation. In Kenya through improved foundation transport industry has been developing consistently. This has been obvious in significant towns and urban areas, for example, Nairobi, Kisumu, Mombasa, Thika, Nakuru and Eldoret just to make reference to however a couple. Furthermore, food industry has become a goliath division in this time of expanded urbanization combined with globalization.Advertising We will compose a custom paper test on Industry and hazard examination explicitly for you for just $16.05 $11/page Learn More As populace development increments and interest for food likewise rise, food industry has assumed an incredible job in that it has made food accessible all the all year in any event, when food crops have fizzled. It has had the optio n to accomplish this through mechanical development in food preparing and protection which has expanded the time span of usability of food stuffs. Therefore, individuals have had the option to get to nourishments from numerous outlets even in districts where particular kinds of nourishments are not developed. Food industry is progressively turning into a significant area in any economy just on the grounds that it has made food accessible in prepared to eat structure; a portion of the handled nourishments set aside lesser effort to plan as they are precooked during preparing and have made a few food sources which are just seen during specific seasons as accessible during all the all year. According to ship industry which is developing consistently, it is anticipated that the business of new pursuit will likewise develop. There is set apart by financial development in the nation and this deciphers potential customers have moderately high buying power. Likewise, this is significant in light of the fact that with developing economy of the nation individuals can execute as they move starting with one point then onto the next. In spite of the fact that the nation had encountered political insecurity three years back, there is by all accounts a stable political atmosphere with introducing of new constitution in the nation. Eating is exceptionally regular with workers. Suburbanites will in general have snacks in transport terminals as they are going to travel while others purchase food bites to eat when on travel. This is a reasonable sign that gave the business will offer items that are custom fitted to address consumers’ issues there is advertise for these items and that the future viewpoint of the business is splendid. Talk about the lawful or concerns identified with the endeavor thought A sole ownership sort of business in Kenya doesn't have numerous legitimate conventions. To begin with there should be a business name which ought to be applied at an enlis tment center of business so declaration of enrollment can be given. The business needs to apply for exchanging permit from city committee since it will be arranged at Nairobi City in the focal business district.Advertising Looking for article on business financial matters? How about we check whether we can support you! Get your first paper with 15% OFF Learn More This is important in light of the fact that it will empower the administration to acquire income. What's more, business needs to adjust to general wellbeing laws, for example, Food and Drug Act that administers business that bargain in food wares available to be purchased to people in general of Kenya. Examine the way to deal with raising capital for the endeavor There are number of approaches which can be utilized to raise capital for this new pursuit. So as to have the option to have a forward leap in raising business capital, a field-tested strategy ought to be readied. Strategy goes about as budgetary device which give satisfactory data to encourage secure capital especially in type of credit from financing foundations. The principal way to deal with consider when raising the capital for the business is bootstrapping. This is the place one uses any assets at removal to kick business off. Fundamentally, this is in shaped of home-value advances and individual advances. Another methodology is utilization of loved ones. In spite of the fact that this methodology isn't formal, relatives and partners can assist with raising required capital. Utilizing individual advances is another way to deal with raise business capital. This can be in type of re-venture into the business. Above and beyond can be taken for increasingly capital on the off chance that it is required. This can be through money out Visa moves or home value credits. In any case, when utilizing such techniques to have introductory capital for a new company it very well may be amazingly dangerous and in this way should be finished with a grea t deal of care ( Berkery, 2007). Providers can likewise be utilized to give business capital. This is in type of item advancement which requires customization with such providers for them to have the option to react emphatically. By ensuring that business will have the option to pay for their material they have given maybe by holding stock they may consent to help business through crude materials for making business items. Some enormous providers may have a few supports that have been kept aside deliberately for putting resources into ascending organizations that would encourages grow their speculation portfolios and organizations. Other than this , they assist business with having consistent follow of gracefully of the items they flexibly on the grounds that they see new pursuit vertical market well and may have serious rates for their items (Pride, Hughes Kapoor, 2008). Bank advance is another elective methodology however not that generally simple to acquire particularly for new c ompany. The vast majority of the bank will regularly mull over those organizations which have been working for in any event two years. This is because of the way that they favor seeing resources which are substantial that can be utilized as collateral.Advertising We will compose a custom paper test on Industry and hazard examination explicitly for you for just $16.05 $11/page Learn More If such techniques referenced above don't work or neglect to raise the required funding to begin the business, selling fractional business possession can be a final retreat. This includes selling business possession in type of proprietorship intrigue or stock. Finally, financial speculators can be potential wellsprings of business capital. They are rich people who spend significant time in giving beginning up money to coming up business in type of value capital (Berkery, D. 2007). Examine the impediments to raising capital for the endeavor One of the difficulties in raising capital for the business i s that when you sell the possession intrigue or portions of stock as an owner you sell the value and you will undoubtedly free control of the business since you are not sole chief in issues of maintaining the business. Another impediment is that when one chooses utilizing family and companion as a method of raising business which is a casual way, it might get issues future. It isn't prudent to blend business and social connections since this may meddle with business arrangement. Despite the fact that financial speculators are potential wellsprings of business capital, they are difficult to track down. Likewise, individual advances to give fire up funding to the business can be a sensible choice. By the by, it tends to be very dangerous on the grounds that in the event that business run at a misfortune one will undoubtedly bring about all the hazard alone and this implies the owner will free the sum total of what that had been put resources into the business (Sutton, 2009). Reference s Berkery, D. (2007). Raising investment for the genuine business visionary. Columbus: McGraw-Hill. Pride, W. M., Hughes, R. J., Kapoor, J. R. (2008). Business. Florence: Cengage Learning. Sutton, G. (2009). The difficulties of fund-raising with value financing. Recovered from: https://www.allbusiness.com/

Essay --

The speeding up of string design coordinating issues in equipment has begun as right on time as 1980 [1] with the particular reason VLSI chip utilized by Foster and Kung to figure a calculation for the string design coordinating issue utilizing systolic exhibit engineering. The term systolic exhibit was instituted by Kung and Leiserson in 1978 at the Carnegie-Mellon University [2]. This one-dimensional cluster empowers the speeding up of Dynamic Programming (DP) calculations by methods for figuring the recursive condition in hostile to askew stream rather than consecutive stream as in a standard microchip. Another early examination which executed the DP calculation on specific reason VLSI chip was accounted for by Lipton and Lopresti in 1985. The arrangement alter separation calculation was executed in the handling component and a sum of 30 systolic processors were utilized for the increasing speed of the example coordinating issue. Following that, the Princeton Nucleic Acid Comparat or (P-NAC) was accounted for by Lopresti in 1987 [3]. This VLSI center performed DNA grouping correlations and accomplished paces multiple times quicker than a minicomputer (DEC VAX 11/785). In the mid 1990s, Field Programmable Gate Arrays (FPGAs) were utilized to quicken the calculation utilizing a direct systolic cluster. Sprinkle was among the for one thing the-rack FPGA-based succession alter separation quickening agents, and was accounted for by Hoang and Lopresti [4]. It involved 24 PEs where each actualized the grouping alter separation calculation. Nonetheless, around then FPGAs were not as serious as they are today. Along these lines, other equal models were created, including the single guidance different information (SIMD) structures, for example, small scale grain exhibit processor (MGAP) [4] in 1994, Kestrel [5] in 1996 and Fuzion [6] in 2002. These parall... ...represents another processor exhibit design for the Smith-Waterman with relative hole punishment arrangement calculation that are more effective in speed and region than the processor cluster engineering of [23] uniquely for short inquiry groupings. This is accomplished by applying a nonlinear mapping approach to the Smith-Waterman with relative hole punishment arrangement calculation in the wake of communicating it as Regular Iterative Algorithm (RIA). This philosophy utilizes an information booking and hub projection methods to investigate the systolic cluster design of the calculation. Likewise, we present the equipment usage of the preparing component (PE) of the proposed systolic exhibit structure and apply a planning procedure to the PE design so as to re-utilize the systolic cluster for the different pass handling of such organic successions without requiring extra time for PE setup.

35 Synonyms for Rain and Snow

35 Synonyms for Rain and Snow 35 Synonyms for Rain and Snow 35 Synonyms for Rain and Snow By Mark Nichol A rich assortment of words and expressions are accessible to depict a variety of wet climate conditions. Here are almost three dozen terms for downpour and snow occasions and their definitions (some joined by different implications). 1. snowstorm: a long, serious blizzard (likewise, an unexpected explosion of something that arrives in a huge sum) 2. downpour: a concise, unexpected, hard downpour 3. buildup: transformation of fume to a fluid or strong state, for example, of cloud fume into downpour (additionally, the way toward making something shorter) 4. storm: an abrupt enormous measure of downpour (likewise alludes to flooding or an immersion of anything, for example, mail conveyed to a goal) 5. ruin: an abrupt or potentially substantial downpour 6. storm: an abrupt, substantial, ceaseless explosion of downpour 7. driving precipitation: downpour pushed by a solid breeze 8. shower: a light downpour of little drops 9. whirlwind: a short, light fall of day off, (an unexpected appearance or event, or a concise time of movement or energy) 10. hail: little balls or pieces of ice and day off, (something that recommends the effect of hail, for example, a hail of slugs) 11. hailstorm: a tempest that produces hail 12. ice storm: a freezing precipitation that leaves ice stores 13. fog: extremely little drops of skimming or falling dampness (additionally, a splash of dampness or something that darkens understanding) 14. mizzle: a fine downpour 15. rainstorm: overwhelming precipitation related with a breeze that occasionally shows up all through the Indian Ocean and Southeast Asia, or the season during which this happens 16. northeaster (or nor’easter): a downpour tempest or blizzard happening in New England that begins in the upper east 17. precipitation: water as downpour or day off; abridged casually as precip (likewise, the way toward isolating a strong from a fluid) 18. precipitation: the measure of downpour that falls in a specific region 19. rainstorm: a tempest that produces downpour 20. Scotch fog: a blend of fog and light downpour 21. scud: a slight, unexpected shower, particularly one driven by wind 22. sheet: a moving territory of downpour (additionally, different implications relating to wide, dainty items) 23. shower: a short downpour of precipitation (additionally, a fall of meteors or something allegorically taking after a shower, for example, an overflowing of help, or a gathering given for a lady going to wed or conceive an offspring, or a shower of water showered on the body or the mechanical assembly for such a shower) 24. slush: solidified or halfway solidified downpour 25. day off: precious stones that fall as precipitation (likewise, something taking after day off) 26. blizzard: a tempest that produces day off 27. spit: a short, slight, and maybe irregular fall of downpour or day off, (salivation or a comparative discharge) 28. sprinkle: a light downpour (likewise, something dropped in modest quantities, for example, candy sprinkles) 29. gust: a substantial downpour with wind 30. sun shower: a short downpour that happens during halfway overcast spread 31. storm: a brutal rainstorm 32. thundershower: a short tempest joined by lightning and thunder 33. rainstorm: a tempest joined by lightning and thunder 34. downpour: a lot of downpour (likewise, a lot of water or of anything that streams abruptly) 35. virga: dashes of downpour that dissipate before they arrive at the ground Need to improve your English in a short time a day? Get a membership and begin accepting our composing tips and activities day by day! Continue learning! Peruse the Vocabulary class, check our well known posts, or pick a related post below:Punctuating â€Å"So† toward the Beginning of a Sentence225 Foreign Phrases to Inspire YouKn-Words in English

Personal Recruiter InMail and Other Communication Strategies That Work

Personal Recruiter InMail and Other Communication Strategies That Work Getting Personal with LinkedIn InMail Today I read an article by Catherine Byers Breet, a self-proclaimed “recovering recruiter,” on “How to contact a recruiter on LinkedIn.” As you can imagine, recruiters get bombarded by InMails and connection requests every day, and it truly takes something to grab their attention. The same goes for other decision makers. But don’t let this stop you. Getting the right person to open your InMail might not be as hard as you think. The question is, how can you write an InMail to a recruiter or other decision maker that they will actually read? First Things First You need the capability to send InMail in order to send an InMail â€" which means you probably need to invest in a premium subscription. Or, you might be able to send an attention-getting connection request and communicate via regular messaging after that, but you’ll have a more difficult time without InMail. Get Personal After handling the logistics, it’s a simple trick to inspire people to open messages: Write something personal! Yep. That’s it. All you need to do to increase the open rate on your InMails is to establish a personal connection. If you don’t, you can be sure that approximately half of your intended recipients will not read what you’ve written. Nevertheless, you’d be surprised how many people don’t bother to take a few minutes to customize a message when seeking to get what they want. The response to their generalized outreach? Radio silence. The Bystander Principle at Work It’s not just on LinkedIn where people are getting lazy about their communications. Take this situation I encountered recently: “I sent out my blog to everyone in my network and asked them to comment, and not a single person did it!” lamented a new blogger friend of mine. What do you think went wrong here? Perhaps her friends read her blog and were afraid to tell her they didn’t like it. Sure, that’s plausible. Perhaps she has low quality connections who don’t support her enough to do what she asks. Kinda doubtful. What’s more likely, I think, is that she did not personalize her invitations sufficiently. When I first started blogging, I went to my closest and most thoughtful friends and family, and specifically, individually asked them to read and comment on my articles. They all helped me out, and many of them still comment on my articles to this day. Thousands of others read the articles and don’t say or do anything. (Hmmmm…. Maybe I should be asking more people in my network for their feedback on specific articles!) The fact is, when people get what looks like a general email with a request, they often don’t do what they’re asked. They’re so busy! And anyway, someone else will do it if they don’t, right? Wrong. You might have heard of the “bystander effect,” a phenomenon where a crowd of people will stand by and not help someone in need; people don’t feel important or needed when they are the recipient of a generic request. But if someone points and says “You â€" I need you to call 911!”, the person will almost always help. I kept this phenomenon in mind on my birthday this year, when instead of creating a Facebook event, I wrote individual messages to people I wanted to invite. This was a riskier strategy than sending out a generic invitation, and I was more vulnerable. The result? My friends felt wanted and actually scheduled their Father’s Day plans around my birthday party. It worked! Getting Personal with LinkedIn InMail When you’re not reaching out to friends who have an automatic personal connection with you, you need to establish one. Breaking through that barrier might be as simple as mentioning a mutual connection (someone you really know). Or you could refer to an article written by the person you want to connect with, or that mentions the person. All these points of connection can be found with simple LinkedIn searches. If your LinkedIn investigations come up blank, try googling the person and their company. Look at their blog if they have one, or their company website. You’re likely to find some interesting information that you can use as a conversation starter. Ms. Byers Breet discovered a mutual interest in SCUBA diving with her intended connection and was able to get creative with that, going so far as to mention seahorses in her subject line! She got a response within 10 minutes. If you’re not so fortunate as to discover an eclectic mutual interest, you can always try the direct approach. Byers Breet suggests: “I’m a healthcare data analyst. Do you ever need folks like me?” Another pointer: The shorter the better. Start with your main point and don’t go much beyond that. You’ll need to catch their attention in the first 255 characters, which is what will appear in the notification about your message. I highly recommend Byers Breet’s article for sample emails to recruiters that include humor and sizzle. Model after those, whether you’re writing to a recruiter or someone else! Do you see anywhere in your life where you’re sending out a general request when a personalized one would work better? Please share â€" and if you try something new, please report the results!

Movie Critique Girl Interrupted - Free Essay Example

Movie Summary 18-year-old Susanna Kaysen has a nervous breakdown and overdoses, causing her to be checked into the psychiatric hospital called, Claymoore. On the ward, she befriends a few of the other girls who lived there with her. Polly, a childlike girl with schizophrenia; Georgina, Susannas roommate who is also a pathological liar; and Daisy, who self-harms and has obsessive-compulsive disorder. She is drawn to Lisa a woman who is a sociopath, who is rebellious but charismatic and encourages Susanna to stop taking her medication and resist therapy. Lisa has been at Claymoore for a long time and had figured out how to manipulate the staff. She convinces Susanna to escape with her, and they run away to Florida, making a pit stop Daisys home. Daisy has been recently released and is living in a house provided by her adoring father. Lisa taunts Daisy claiming she enjoyed the sexual abuse she suffered from her father, Susanna finds Daisy dead the next morning, having apparently slit her wrists and hanged herself. Susanna is disgusted when Lisa searches Daisys room and body for cash. She then phones for an ambulance and returns to Claymoore leaving Lisa behind. After returning to Claymoore Susanna works on her painting and writing and cooperates with her therapy. Before she is released, Lisa is returned to Claymoore. She steals Susannas diary and reads it for the amusement of the patients, turning them against Susanna. After reading an entry in which Susanna feels sympathy for Lisa being a cold, dark person, Lisa attacks Susanna, who runs. After Susanna confronts her, Lisa breaks down and tries to commit suicide, but the patients talk her out of it. Before Susanna is released the next day, she goes to see Lisa. Susanna reflects that she will remember Claymoore forever. Diagnosis A pervasive pattern of instability of interpersonal relationships, self-image, and affects, and marked impulsivity beginning by early adulthood and present in a variety of contexts, as indicated by five (or more) of the following: Susanna would often do whatever was asked of her to preserve relationships. Susanna put all of her trust into Lisa almost immediately and even idealized her. Susanna would often question who she was and what the point of her getting better was if she did not matter in the universe. Susanna regularly participated in binge drinking, smoking, and unprotected and frequent sex with strangers. Susanna tried to kill herself by taking an entire bottle of aspirin followed by drinking an entire bottle of vodka. She also showed signs of past self-mutilation. Susanna often had episodes of anxiety and would lay in her bed and not want to talk to anyone. Along with the anxiety would come irritability which she would take out on others whether they were the cause or not. The episodes never lasted more than a few hours. Susanna said more than once that she did not care about herself or her illness. Susanna often got angry when she was not allowed to do what she wanted she would verbally abuse the people who did not let her do the things she wanted. Susanna had what she called time jumps where she would essentially have flashbacks. Positive Messages The movie shows the fact that people with borderline personality disorder can be helped if they follow the right regulations and go to therapy. The movie also humanizes the disorder with the connections that Susanna makes with the other girls in the ward. The film also shows that Susanna is capable of living on her own and surviving. The movie depicted subtly a relatively accurate portrayal of someone who has been diagnosed with BPD. Throughout the movie, Susanna participates in risky behavior and building up relationships just to make her feel like she was not alone. I feel like the movie made a half-hearted attempt to show BPD correctly however with every move they made to make it realistic they took a step backward by not actually following through or actually showing what they were talking about. Negative Messages The movie did not actually have the actor show very many signs of borderline personality disorder but mostly just had the therapist tell her she was. One scene of the movie shows Susanna reading about the disorder and saying that the description fit her however the movie never showed her acting out those descriptions. There are a few scenes of her participating in sex acts, and the reason she was sent to the mental institution was that she took an entire bottle of aspirin and followed that with a whole bottle of vodka. Also, when she was at the hospital for the suicide attempt, they showed her wrist, and it appeared to have been mutilated. The movie never really explains what happened to her wrist, but they insinuate that she had committed self-mutilation and that was part of the reason she was in the mental institution. Messages about Mental Health Professionals The movie starts off putting the therapists in a bad light because of the way the patients are speaking about them. The film does not show whether the accusations about the male therapists are true or not but there are scenes where Lisa hints that he was having the patients participate in sexual acts for him. The male therapist is also seen as uncaring, in one of his sessions with Susanna you see the camera pan to him sleeping while she is talking. On the flip side the female therapist is depicted as a malicious woman by the patients from watching the movie, however, I think they just were saying those things because she did not let them get away with things and she was the therapist assigned to the patients that were harder to keep control of in the ward. The two therapists in the movie did not shine a great light on mental health professions for the majority of the film. The male therapist never honestly did; however the female therapist made a come-back towards the end of the movi e when she helped Susanna get her act together and actually start working towards getting better and out of the hospital. Journal Article Individuals with borderline personality disorder (BPD) display a pervasive pattern of instability reflected in affect, behavior, and relationships (pg. 53). Among treatment-seeking individuals with BPD, more than 50% report severe impairment in interpersonal relationships, employment, and global social adjustment (pg. 53). The study took twenty-six adult women (ages 18-60) meeting DSM-IV criteria for BPD based on the International Personality Disorder Examination and PTSD based on the PTSD Symptom Scale-Interview. Participants also had recent and recurrent intentional self-injury, which was defined as at least two suicide attempts or non-suicidal self-injury episodes in the last 5 years, with at least one episode in the past 8 weeks. Exclusion criteria were lifetime psychotic or bipolar disorder, IQ less than 70, mandated to treatment, lived outside commuting distance of the clinic, or required primary treatment for another debilitating condition (e.g., life-threatening anorexia nervosa). The sample was an average age of 32 and was primarily white, single, without a college degree, and earned $20,000 or less per year. In the year before treatment, almost all the women had engaged in non-suicidal self-injury, and a little over half had attempted suicide. The most common most distressing traumas were chi ldhood sexual abuse, adult rape, childhood physical abuse, and intimate partner violence. This study I think would have benefitted Susanna tremendously because it would have given her some sort of reality to her illness. The time period, the 60s, treated people with mental illness as either one crazy or two lazy. There is even a point in the movie where the nurse tells Susanna she is not crazy just a lazy, selfish, little girl. Where in other parts of the film with the more hallucinatory illness the people were called crazy and were generally avoided. This study made sure to take into account the environmental factors that could be detrimental to the illness and also the factors that could be affected by the illness. The study takes into account global functions, global social adjustment, interpersonal problems, quality of life, and unhealthy days. These five key elements make a big difference in a study because they are what make different peoples experience of BPD valid. BPD, like most mental illness, cannot be put into a box like most people want to do. Different people experience it differently, and I think that is what this article is trying to show. If the health-care professionals in the movie had this kind of information for BPD or even any other illness they were dealing with the quality of life for their patients would be better and the probability of them getting better and getting out of the hospital would be raised tremendously.

Examples of Toponym or Place Name

A toponym is a  place name or a word coined in association with the name of a place. Adjectives: toponymic and toponymous. The study of such place-names is known as toponymics or toponymy—a branch of onomastics. Types of toponym include agronym (the name of a field or pasture), dromonym (the name of a transportation route), drymonym (the name of a forest or grove), econym (the name of a village or town), limnonym (the name of a lake or pond), and necronym (the name of a cemetery or burial ground). EtymologyFrom the Greek, place name Examples and Observations Craig Tomashoff: Hooterville was Xanadu with pickup trucks, an odd yet comfortable land with an irresistible charm. Albert C. Baugh and Thomas Cable: When we find more than 600 places like Grimsby, Whitby, Derby, Rugby, and Thoresby, with names ending in -ly, nearly all of them in the district occupied by the Danes, we have striking evidence of the number of Danes who settled in England. John B. Marciano: Englishmen have pretty much considered anyone theyve come into contact with as being lazy, poor, cowardly, untrustworthy, thieving, and of substandard morality, a mind-set of superiority reflected in a litany of set phrases in the language. . . .Surprisingly, those who got the worst of English abuse were the Dutch. Most expressions we now use concerning the people of Holland are harmless, such as Dutch door, double Dutch, and Dutch oven, but previously, terms containing Dutch were the idiomatic equivalent of a Polack joke. A bookie who loses money is a Dutch book; Dutch courage is inspired only by booze; if youre in Dutch, youre in prison, or pregnant; and a Dutch widow is a prostitute. Still in wide use is to go Dutch, which describes an action--not paying for your date--that languages around the rest of the globe call to go American. Gerald R. Pitzl: Thousands of toponyms in the United States and Canada derive from American Indian words. One is Chanhassen, a Twin Cities suburb in Minnesota. In the Sioux language, this word refers to the sugar maple tree. The place name translates to the tree with sweet juice. Sometimes the reference is not so pleasant. Stinkingwater Peak, Wyoming, takes its unflattering name from a nearby river. William C. McCormack and Stephen A. Wurm: In Algonquian, the forms linked together in a toponym are descriptive as in Mohican missi-tuk big river, and the toponym as a whole is used to identify a particular place [that is, Mississippi]. Dale D. Johnson, Bonnie von Hoff Johnson, and Kathleen Schlichting: Magenta is a reddish-pink color, and it is a toponym. The rather upbeat color is named after a downbeat scene--the blood-soaked battlefield at the Battle of Magenta in Italy in 1859 (Freeman, 1997). Other toponyms include duffel bag (Duffel, Belgium), sardines (the island of Sardinia), and paisley (Paisley, Scotland). Charles H. Elster: Words that you might not suspect were toponyms include tuxedo (Tuxedo Park, New York), marathon (from the battle of Marathon, Greece . . .), spartan (from Sparta in ancient Greece), bikini (an atoll in the Pacific where the atomic and hydrogen bombs were tested), [and] lyceum (a gymnasium near Athens where Aristotle taught) . . ..

The Underrepresentation Of Diversity Throughout America s...

Word Count: 2,082 A Study of The Underrepresentation Of Diversity In America’s Workforce, Why It Matters, And How To Solve It Meet Emily and Greg. Both are applying for jobs in the labor market, in Boston and Chicago. So are Lakisha and Jamal. Same job, same resumes - the only real difference is that two of the applicants are distinctly white, the other two are distinctly black. And yet, Emily and Greg had 10.08% chance of getting a callback, while Lakisha and Jamal have only a 6.70% chance (Bertrand). Perhaps this is just an isolated incident, though. It’s not like an employer would not hire someone based on just their name, after all. So take James and Julia Cabot. They are very similar, and they are†¦show more content†¦It isn’t just a race issue, either. One study found that women who apply for ‘male-typed jobs’ - such as science professors - are evaluated more negatively, recommended for jobs less often, and even offered lower starting salaries than their male counterparts (Stamarski). Not to mention the fact that women only account for 4.2% of all CEOs in America (S emuels), despite the fact that the Census Bureau s Current Population Survey found that 51% of the American population in 2016 was female (â€Å"Population Distribution by Gender†). Unfortunately, companies just aren’t hiring a diverse range of workers. Most companies claim the ‘pipeline problem’ - that the only people applying for their jobs are white men. However, Census data from 2010 showed that as early as 2050, there would be no racial majority in America (Ajinkya). The Census Bureau s Current Population Survey has shown signs of that, since they found that only 61% of the American population in 2016 was white (â€Å"Population Distribution by Race/Ethnicity†). Not only that, but the Pew Research Center found that high school dropouts had reached record lows in 2013 - driven by the fact that only 32% of high school dropouts were a racial minority (Fry). They also found that four million nine hundred sixteen thousand racial minorities enrolled in college in 2012 (College Enrollment by Race/Ethnicity). In spite of this, though, a study found that a blackShow MoreRelatedThe Lack of Diversity in Higher Education Institutions2120 Word s   |  9 Pagesout of 250 seats will contain African American students. Unfortunately, many institutions are similar to Texas AM University, they have an underrepresentation of minorities their on campus in relationship to white students. The lack of diversity keeps stigmas associated with racism relevant and disregards the demographic representation of minorities in America disabling students from identifying with different cultures. There’s evidence from scholars such as Elizabeth Smith and Emilia Plonska, studentsRead MoreHuman Resources Management150900 Words   |  604 Pagestalent to accomplish the organizational goals. As human resources have become viewed as more critical to organizational success, many organizations have realized that it is the people in an organization that can provide a competitive advantage.2 Throughout the book it will be emphasized that the people as human resources contribute to and affect the competitive success of the organization. Human Resource (HR) management deals with the design of formal systems in an organization to ensure the effectiveRead MoreStrategic Human Resource Management View.Pdf Uploaded Successfully133347 Words   |  534 PagesPrentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Compilation Copyright  © 2003 by Pearson Custom Publishing All rights reserved. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that first appeared elsewhere. ii Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only. Further reproduction by anyRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesEducation, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions

Link Between Post Traumatic Stress Disorder And Criminal...

Link between Post Traumatic Stress Disorder and Criminal Behaviour, its impact on law And How to prevent / treat the sufferers to lessen the impact on society. Introduction The American Psychitric Association explains Post-Traumatic Stress Disorder (PTSD) as â€Å"the experience of a traumatic event that is followed by the persistence of re-experiencing the same or a similar event and results into the symptoms of two clusters in PTSD i.e. increased arousal and avoidance† (Roberts, 2011). When a patient develops PTSD then his/her emotions and sensation about the traumatic event lead them towards a life of suffering. whenever the trauma replays it leads towards the sensations and increases distress (Hughes, 2011). An example of a factor that can lead to PTSD is sexual abuse. Research evidenced that a significant proportion of the victims of sexual abuse have become traumatised which leads them towards PTSD (Bender, 2010). According to Roberts, in the 19th and 20th centuries most of the theories and research have been swung back and forth between the occasion and predisposition. It is found that the occurrence of PTSD is thought to occur either because of the existence of a mental illness due to the undesired circumstances affecting the memories of the victim, or because of the occurrence of similar events frequently (Van der Kolk and McFarlane, 2012). Most of the people have intrusive thoughts in their memories about what happened which is followed by the traumatic eventShow MoreRelatedThe General Strain Theory, And General Integrated Theory853 Words   |  4 Pagestheories combine theories like social bonding and social learning theories with structural theories such as social disorganization and strain theories but does not address macro level factors that influence crime, and instead focus solely on criminal behavior at the micro level. So far, very little theories suggested have encompassed all levels of explaining criminology (Barak, 2002). This is a social structure- macro model which states that differential opportunities are not only crime class specificRead MoreChild Abuse Is A Common And Sad Fate For Many Children Essay1558 Words   |  7 Pagesand inadequate supervision, Emotional neglect, Medical neglect, and Educational neglect. There is no â€Å"smoking gun† for most child neglect. While even one instance of neglect can cause lifelong harm to a child, neglect often requires a pattern of behavior over a period of time. Some signs to help identify neglect in a child are Clothing that is the wrong size, in disrepair, dirty, or not right for the weather, Often hungry, stockpiles food, seeks food, may even show signs of malnutrition (like distendedRead MoreEssay about The Effects of Domestic Violence on Children1448 Words   |  6 Pages How does domestic violence between parents and parental figures affect the children who witness it? This is a question often asked by Sociologists and Psychologists alike. There have been studies that prove that children who witness domestic inter-parental violence experience mental health problems, issues with gender roles, substance abuse, the committing of crimes and suicide/suicide attempts later in their lives. This paper will explore all five of these effects of domestic violence on childrenRead MoreMental Illness And Its Effects On People With Se vere Mental Illnesses3284 Words   |  14 Pagesviolent crimes. While is has been acknowledged that not all types mental illnesses cause violent behavior, it is however an instigator for some individuals (Vogel, 2014). Dr. John Gray in 1857 was the first to suggest that serious mental illnesses are associated with homicide or attempted homicide. According to Vogel (2014) a development in mental illness has a risk in the increase of antisocial behavior. In this essay, the types of mental illnesses associated with risks of committing violent crimesRead MoreCriminal Justice Personnel And Victims At Their Workplace Essay1777 Words   |  8 Pages Criminal Justice Personnel; Victims at Their Workplace According to the Bureau of Justice Statistics there are approximately 765,000 full time local and state law enforcement officers employed in the United States (Bureau of Justice Statistics, 2011). These officers respond to various calls during a tour of duty. According to the National Incident Based Reporting System, (NIBRS), that records 71 separate crimes that officers respond to, officers reported 4,759,438 incidents in 2014. ThisRead MoreAnalysis And Application Of Early Childhood Developmental Psychology878 Words   |  4 Pagesdevelopmental psychology to explain why our legal system is justified in ruling that young children are not responsible for criminal actions. Biological, cognitive, emotional and moral development plays an integral part in the early development of a child’s brain maturity. Biological Argument(s) A child’s brain is very delicate during the early developmental years, especially between ages 2 and 6. Although the brain is already functioning by age 2 there are many areas that remain undeveloped (Berger,Read MoreThe Long Term Effects Of Childhood Abuse1562 Words   |  7 Pagesdoses of stress and trauma are ready to go into fight or flight at any moment, but when this system is started over and over again, it goes from being life saving to health damaging that’s when the individuals stress response is overworked and compromised which effects the brains structure, constantly increases ones heart rate, heightens blood pressure, and more. Research has been done for years on the long-term effects of childhood abuse. â€Å"The numerous studies suggest a clear link between abuse inRead MoreThe Connection between Child Abuse and Crime Essay1055 Words   |  5 Pagesmany questions that have been extensively researched involve the connection between the psychological ef fects that take their toll on those previously subject to child abuse or neglect and crime that the victim commits later in his or her life. Although child abuse and neglect do not necessarily lead to crime, those who are subject to either form of maltreatment are at a significantly greater risk for partaking in criminal activity in adulthood; this idea can be supported by psychological theoriesRead MoreMental Health and the Criminal Justice System1884 Words   |  8 PagesMental health and the criminal justice system have long been intertwined. Analyzing and understanding the links between these two subjects demands for a person to go in to depth in the fields of criminology, sociology, psychology, and psychiatry, because there are many points of view on whether or not a person’s criminal behavior is due to their mental health. Some believe that an unstable mental state of mind can highly influence a person’s decision of committing criminal actions. Others believeRe ad MoreMental Illness And Its Effects On The Media Essay1324 Words   |  6 Pagesportrayed in the United States’ media creating stigmatization and misrepresentation. Mental illness â€Å"refers to a wide range of mental disorders that affect your mood, thinking and behavior† (Mayo Clinic Staff, 2015). Examples of disorders include anxiety, depression, schizophrenia, bipolar disorder, and post-traumatic stress disorder. Any â€Å"negative attitudes, beliefs, and behaviors are called stigma† (Wilson et al., 2016, p. 2) and stigma can contribute to progression of mental illness because of its harmful

How Rhetoric Is Required For Every College Student

Understanding how to use rhetoric is required for every college student in order for them to write an academic essay. In college writing, many professors wants us, as students, to actually write a college paper, not an informal paper that may be accepted in high school. de the reader feel that we know what we need to write and how to write rhetorical awareness is important for multilingual writer. Because The instructor want us to be able use our own knowledge and demonstrate our own skills while writing. Consequently, the more practice we have, the better we get. As a multilingual writer myself, I often struggle with how to begin an academic paper and how to develop my paper . However, I spend most of my time trying to write and†¦show more content†¦Consequently, the more practice, the better we get. As myself as a multilingual writer, I’m struggling a lot from the beginning how to write an academic paper. However, I spend most of my time to write and how to m ake it to become stronger and an effective paper. With those hours and effort, I believe that my paper will turn out the quality that I wanted. Today, I will introduce to the bilingual writer the new way to write our paper. It is called rhetoric. So what is rhetoric and why it is important to our writing? Rhetoric is the art of using language effectively and persuasively. The rhetoric contains five parts in the writing, which are audience, purpose, persona, context and rhetorical choices. When we using the rhetoric in our writing, we need to made the reader feel that we know what we need to write and how to write rhetorical awareness is important for multilingual writer, because it’s allow us to learn and demonstrate what we understand into our writing. The rhetoric is the art that conveying a point in convincing way. At the beginning of class, our instructor, Sylvia had introduced us about the rhetorical situation. At first, I don’t know how the rhetoric relat ed to writing. I only know that the rhetoric was something that related to art. As Sylvia lectured and explained what the rhetoric does in writing, I finally know that the art and the writing were the same. The art need to be

Children and Gender Free Essays

They learn to think by association and knowledge acquired from those that are most often around them. This can lead to negative views on non-specific gender roles, allowing only for a more society-based approach. Sandra BEMA, a psychologist specializing in gender studies, later goes on to define specific features of gender schematics: â€Å"1. We will write a custom essay sample on Children and Gender or any similar topic only for you Order Now Gender schemas develop through an individual’s observation of societal classifications of masculinity and femininity, which are evidenced In human anatomy, social roles, and characteristics. 2. Males and females cognitively process and categorize new information in the environment based on its maleness or femaleness. . Self-authorship is displayed by an individual’s categorization of and conformity to the sets of elements that belong to either definition of masculinity and femininity’ (Hoist 1). As children develop, they learn to associate things by said â€Å"maleness† and â€Å"femaleness† based on society. They are taught that as a male and female, they should do things specific to each gender, setting a foundation for later learning and behavior. According to Deborah Rhode, a Professor of Law at Stanford University, most research shows â€Å"Children receive strong cultural messages about sex-appropriate rats, tasks, and behaviors† (21). At such an early age, when cognitive skills are developing and when children are learning by viewing what Is around them, children start to figure out how to act based off of their certain gender. Boys are taught that they must be forceful and girls need to be motherly, while seeing advantages and disadvantages to being of a certain sex. A study In Michigan on elementary students showed that the children were able to acknowledge the fact that there are indeed â€Å"gender hierarchies† or better or worse genders (Rhode 22). â€Å"When 1,100 students ere asked to describe what life would be like If they were the opposite sex, over 40 percent of the girls saw advantages to being male: they would have better Jobs, higher incomes, and more respect. Ninety-five percent of the boys saw no advantage to being female, and a substantial number thought suicide would be preferable† (22). How is it that at such a young age, the idea of suicide has already been associated with being female? Children are being taught this way, even If indirectly; children learn by seeing and hearing. Rhode even declares that â€Å"by age two, toddlers have ex-linked toy preferences; by age three they can identify certain occupations as more appropriate for each sex; and between ages four and six they separate into same-sex groups† (23). Gender Identity comes at such an early age before â€Å"escalate[d] with anatomical differences† (23). When children are learning that gender is related to all of these other things before even learning the physical, 1 OFF makeup of a person that makes them either male or female, which should be the factor for this association. Gender schematics refers to organization based on feminine and masculine disagrees. Most parents allow their children to recognize this (not as the term but as the concept) by â€Å"offer[ins] differential opportunities for learning based on their children’s sex† (Shoal, Sifter, and Patriots 2). In practice, children tend to remove themselves from situations where learning becomes â€Å"gender-inappropriate† for them (Shoal, Sifter, and Patriots 2). In a study of 178 kindergarten and grade four students and their parents, girls showed signs of being less gender-schematic than boys. â€Å"Simple comparisons indicated that boys with gender-typed fathers and non- ender-typed mothers were more schematic than girls with the same parent gender classification, than girls with non-gender-typed mothers and gender-typed fathers, and than boys with two non-gender-typed parents† (Shoal, Sifter, and Patriots 1). Gender typing is when children acquire masculine or feminine roles and identify with these said roles. When children are heavily influenced by their parents, and one parent is gender typed, then typically this will have an impact on the child. Children should not be taught how to act based upon certain gender-related reminisces, but instead the more androgynous approach. This approach, or combination of gender-related characteristics, will give them the middle ground to choose for themselves as they further develop. David Opened, marriage sociologist, insists that when raising a child, parents should overlap parental roles. â€Å"Men should become more nurturing and share homemaking activities† as women â€Å"in the workplace† (Opened 5 and 6). He suggests that gender roles of parents are learned and can easily be translated into mothers and fathers doing both gender-specific roles. Opened also claims that while renting should take on a more androgynous approach, traditional mother-father roles should not be forgotten. â€Å"Family organization based on (†¦ ) biological differences between men and women† (Opened 6). This is an appropriate way to combine newer and more traditional parenting styles so that children will be able to grow in an environment not solely based on the roles of any specific gender. There is sure to be opposition to this, with many suggesting that the nuclear family should be kept intact with all the initial principles that go along with it. However, when children re seeing the value in being one gender over another based on society’s idea of gender-specifics, then the nuclear family is the last thing that should be worried about. The gender schema theory allows people to â€Å"simplify a large body of knowledge and apply this knowledge easily to themselves and to others† (Attenuate et al. 137). We are able to determine the gender of someone due to â€Å"cues (†¦ ) culturally created gender cues (†¦ ) biological† (Attenuate et al. 137). For obvious reasons, it is more difficult for children to assess the gender of other children based on biological aspects. Therefore, they must use these culturally created gender cues to analyze this (I. E. Hair style, colors, etc. . Studies were done to attest to this notion, trying to reach more unconventional conclusions as to what makes a boy a boy and a girl a girl. Small children were asked to draw a picture off boy and a girl, and later gender schemas do not develop before their unconventional gender schemas† (Attenuate et al. 137). The younger children in the studies came up with reasons for each being of a certain gender not based on ster eotypes, but more in unconventional, such as â€Å"no legs† or â€Å"she’s a pirate† (Attenuate et al. 142). The children a few years older came to the conclusion that girl’s had long hair and wore pink while boys had short hair and wore boy clothes. This knowledge of what it means to be a boy and a girl has to start from an early age. From the time a child is born, they are subjugated to stereotyping typical boy/ girl behaviors. Parents want to let the world know if they have a son or a daughter, and this is easily done through dressing a child; a girl is given pink things while a boy s given blue. This inserts gender-specific knowledge into their mindset that only develops over time. This negative approach puts any form of androgyny into the background, thus becoming an outcast to an infant. â€Å"Parents encourage sex-typed activities (†¦ ) doll-playing and housekeeping for girls and trucks and sports for boys† (Witt 253). This encouragement only gives them further reason to gender-type jobs in society, making women appropriate for keeping up the house and family, while men are out working. Children should be taught that these Jobs can be interrelated between both genders and that Job qualification does not refer to what sex you are born as. Witt states that children even as young as two have an â€Å"awareness of adult sex role differences† (253). In today’s society, it is quite common to see both genders participating in activities that were once considered gender-specific only. Women run for president, are doctors, are top sports players, etc. On the other spectrum, men are engaging in managing the upkeep of homes, salon employees, nurses, etc. The barriers are slowly becoming hazy and the apprehension of the wrong gender in he workplace is slowly deteriorating. What needs to be considered first and foremost is that this all starts with family. How to cite Children and Gender, Papers

Operation Management of the McKinsey Company †Free Samples

Question: Discuss about the Operation Management of the McKinsey Company. Answer: The operation department of the McKinsey Company is highly dependent upon digital manufacturing. This can help them to gain competitive advantage in the rapidly evolving global market. The main purpose of implementing digital manufacturing is to have advanced level of communication. Advanced level of information can also be gathered with the help of digital marketing. This is required in the process of implementing advanced level of business plan and smooth functioning of operational department of the McKinsey Company (Digitizing the value chain, 2018). As the process of value chain has been digitized, the McKinsey Company has been able to implement flexibility within the same. As more sources of raw materials is been fixed for the company, it is possible to bring about sustainability within the same. As flexibility is being imposed within the system, it is possible to change the marketing plan and implement marketing innovation. In the modern era of business environment I do believe every business organisation need to focus upon customer satisfaction. Most of the business policies of successful organisations focus upon customer based orientation. Nevertheless in order to implement the policy it is essential for the company to use advanced form of business communication tools. The customer experience is believed to be the prime element that can help to gain proper recognition of a brand. The customers experience and suggestions are considered to be the primary data that are analysed in implementing future business plan (Developing a customer-experience vision, 2018). As the demand levels of customer do change, it is essential for the companies to keep themselves updated to maintain the level of customer satisfaction. This will help in the process of customer retention. As the process of technology is implemented within the customer service experience, it is possible to modify the overall business operations. This will help the companies to better connect with the customers. It is highly essential to explode the underlying designs that are used in business planning method by large-scale multinational corporations. It is important to note that most of the designs of multinational corporations are aims to provide effective form of customer service. Gathering of essential data through social media and other online databases are essential in implementing effective business design (More than a feeling: Ten design practices to deliver business value, 2018). Optimised use of business design is believed to be one of the key elements of success in the age of globalisation. I do believe every company need to aim more advanced level of business design that can be subject to constant change. In order to improve upon the values of business, it is crucial to improve upon the existing business design. This can enhance the business operations and thereby help the management to provide full customer orientation service. With advanced business design, it will be possible to quickly meet with the demands of the customers. The culture of a business organisation is highly essential element as it decides upon the level of customer relationship the company will maintain. High level of cultural diversity can be a major challenge that is needed to deal with the issues related with controlling the human resource. I do believe one of the major advantages of design driven business plan is to ensure that all available resources within the organisation are being properly utilised. Most of the business organisations in the modern era are trying to improve upon the customer experience through advanced business culture. It is also essential to maintain cultural diversity within the business mission, which can help them to achieve greater customer friendly orientation (Building a design-driven culture, 2018). One of the main purposes of the design driven business culture, is the ability of the manager to better connect with the target customers. The core culture of business needs to enhanced as it can assist in the process of innovation in business design. Referencs Building a design-driven culture. (2018).McKinsey Company. Retrieved 11 March 2018, from https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/building-a-design-driven-culture Developing a customer-experience vision. (2018).McKinsey Company. Retrieved 11 March 2018, from https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/developing-a-customer-experience-vision Digitizing the value chain. (2018).McKinsey Company. Retrieved 11 March 2018, from https://www.mckinsey.com/business-functions/operations/our-insights/digitizing-the-value-chain More than a feeling: Ten design practices to deliver business value. (2018).McKinsey Company. Retrieved 11 March 2018, from https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/more-than-a-feeling-ten-design-practices-to-deliver-business-value

Case Study for marketing strategies of Courtyard Marriot Hotel Chain

Executive Summary Marriott Hotel Chain is one of the worlds leading hotel groups in the world. In India, the company has been expanding its operations and has opened up several hotels in some of the major cities of the country. Courtyard Marriott is one of the popularly known hotels in Ahmedabad. The Hotel boasts of luxury and is equipped with the latest seamless blend of comfort and convenience. The following report begins with a detailed analysis of the existing infrastructure of the Hotel and evaluates the marketing segmentation strategies applicable to the Hotel. After defining the Mission and vision of the Hotel, the report provides the objectives of its marketing strategies in the coming years. The report elaborates on the marketing strategies of the company which is based on the target market and the objectives the company has. Finally the report offers a strategic plan which needs to be implemented in order to achieve the laid down objectives (Pacifica Companies n.d.). In order to carry out the above research, the important concepts and tools of marketing have been utilised which offers the basis for determining the path which the Hotel needs to adopt in order to achieve their goals and objectives. The positioning strategies in particular offers the details regarding the segment of customers which the Hotel needs to target. Overall, the report below is a comprehensive marketing plan of the Courtyard Marriott Hotel in Ahmedabad. Mission Statement The One liner which the Hotel uses for promotion of its services is Connected to Meet Your Needs. Therefore, the mission statement of the company is to offer a new customer experience which is redefines the state of comfort and convenience to its customers. The Hotel pledges to surpass the needs of its customers by leveraging upon its image and experience which it has built over the years. Goals and Objectives Courtyard by Marriott is located in a prime location in the commercial capital of Gujarat. The Hotel bestows with a range of innovative and high-tech amenities for both the leisure as well as business travellers. The Hotel offers 164 different contemporary rooms and suits and offers high level of perks which includes in-room safes and high-speed internet access. SWOT Analysis In order to come up with the relevant goals and objectives for the hotel in the coming 12 months, the SWOT Analysis needs to be conducted which offers the Strengths, Weaknesses, Opportunities and Threats which is related to the Hotel. Strengths Weaknesses Is a part of a world leader in the business of Hotel and Leisure Industry Equipped with the best infrastructure which is second to none in the city. Its online discounts and bookings have increased considerably over the years (Indian Coast Guard 2013). Offers a world class customer service Staff Turnover has been considerably high. Profit margins of the Hotel has been reported to have declined in a period of 5 years. Opportunities Threats There has been an increase in number of international customers coming to Ahmedabad. A significant customer segment is willing to spend more and avail of the 5 start facilities Increased business summits for example Vibrant Gujarat attracts business visitors from home and abroad (Vibrant Gujarat 2013) Affordable alternatives to the hotel in the nearby areas. Economic slowdown has been one of the major concerns for decrease in occupancy rates. The primary SMART goals and objectives of the company can be summarized as below: Courtyard extends to make its guests feel relaxed and refreshed to be perfectly ready to face every new day. Increase occupancy rate by 20% Redefine its image and focus on its core business Add affordable and low-cost products and services in its offerings. Increase responsive time and enhance the ambience Reduce cost of operations and increase efficiency The above objectives are for the coming 12 months as the hotel seems to have lost a considerable market share due to its policies and marketing strategies which have gone a bit beyond their core business objectives. The competition has beefed up and especially in Ahmedabad the number of 5 star and good quality of Hotels have raised in the last couple of years. With increased footfall, and people visiting the city for more than one or more reasons, the Courtyard Marriott needs to lay emphasis on increasing its market share and offer better quality services. The Hotel has been criticized at times to give way with some necessary leisure services in an attempt to reduce its costs and fight the competition. Hence, the target should be to work on these areas and improve upon the complaints and criticisms in the next 12 months. Market Segmentation Strategy It is not possible to handle customers as a big single sized market. For any kind of product or service, it is critical that perfect market segmentation strategies are used which recognizes the ways in which each segment of customers differ from the others in terms of needs, lifestyles, and attitudes. By using the following market segmentation strategy, Courtyard Marriott could prepare the roadmap to achieve the objectives mentioned above. The strategies would be subdivided on the basis of different segmentations used: Geographical: The major visitors to the Hotel is from within the country and comprises of the high income group segments. In order to make sure that the hotel could target this segment of customers, it needs to appear a value for money proposition. This can be done by highlighting the level of comfort and convenience the Hotel has on offer for the price it charges. Another segment of customers are from abroad. For this segment, the marketing strategy needs to leverage upon the brand of Marriott and increase the visibility using the social media and internet marketing channels (Typepad n.d.). Demographic: The demographic segmentation of customers divides them into two different members. The leisure travellers and the business travellers. In order to attract the leisure travellers, the marketing strategy needs to highlight the facility and infrastructure the Hotel offers in terms of comfort and convenience. For the business travellers, the unique location within the city and the convenience the hotel offers for business meets and travelling around the area would be prime element of marketing and promotion. Psychographic: The division as per this variable segments the customers into 3 different classes. They are socially, lifestyle and personality. For the socially and personality conscious customers the marketing strategy needs to be presenting the hotel as a prime venue which is affordable yet bestows all the features of a 5 star facility. For the lifestyle customers, the hotel segmentations strategy is to market its services and the added comfort facilities they offer (Siimt n.d.). Behavioural: This segmentation is done based on the attitudes and response towards the services offered by the customers. There are two segments here as well. One is price responsive while the other is feature rich customers. For the price responsive customers, the hotel needs to market its services with lucrative offers and deals which attracts the customers and avail the discounted services of the premises. For the feature rich customers, the highlight of the marketing strategies need to produce the range of infrastructure conveniences and add-ons which the hotel offers for a selected range of services (Neelesh War Hermitage n.d.). Positioning Strategy Courtyard Marriott is a dedicated brand of Marriott hotels which extends to offer the pleasure of staying inside a Hotel with added amenities and having an elite experience within. After evaluating the segmentation strategy and the different market segments, the following can be summarized as the different market segments to the Hotel which are a part of high income groups: Business Travellers Leisure Travellers Price Conscious Guests Feature Conscious Guests Courtyard Marriott Ahmedabad would be positioned largely like any other Courtyard Hotel which is designed for frequent business travellers who like to enjoy their breaks from the daily routine which travel offers. It would be positioned as a smart, dynamic hotel which helps its guests to make the most of their time when outside. The different elements which would constitute of the positioning strategies of the Hotel would comprise of: Smart: It would be placed as a hotel which understands the mindset of its guests. Here the management would be proactive and based on their experiences offer each and every anticipated service by different class of customers. Multidimensional: Here the Hotel would try to acknowledge their guests as an individual 1st and as a business person next. For the leisure group of travellers, it would be the focus to add comfort and convenience for their stay with their loved ones. In touch: The management needs to exhibit a clear understanding of the needs of its guests and stay pre-equipped with the resources required. It would be integrated with the goals and objectives of the company. Stay grounded: The next element of focus would be ensuring that the Hotel does not promise what it cant deliver. It needs to position itself as a 5 start facility which offers a range of specific services. Magnetic: A humble and warm team which makes every effort to bring a smile on the face of their customers. This would be done by guests being able to discover something new and different with every visit they make to the hotel. Open: Lastly, the positioning would need to be open to all suggestions and recommendations of guests. Moreover, the hotel would need to be patient and not appear pushy in any aspect. To conclude and summarize, Courtyard Marriott would be an ideal destination which offers a world class facility and matches up the global standards set by the Marriott group of Hotels. The positioning would largely comprise of a 5 start facility which is equipped to meet the latest needs and expectations of the customers from both within and outside the country. A customer coming to the Hotel would develop a perception about the hotel to be a value for money location. Irrespective of the purpose of travel, the management would need to highlight its core values and leverage from the brand image the hotel chain has developed in different parts of the world (Soeagra 2012). Strategic Action Plan A strategic plan offers the roadmap of implementing a range of marketing strategies in an expectation to meet the goals and objectives set by the organization. In case of Courtyard Marriott, the action plan for achieving the above mentioned objectives would be summarized as below: Planning The 1st step of implementing changes and ensuring that the Hotel is aware of the goals and objectives they need to achieve is planning. The top management would need to come up with a list of changes and define the roles of each member of the Hotel. Once the management is clear about what the organization needs to achieve and who are the primary elements who would act as the critical elements for the implementation process, the next step would be to train and inform its entire team. It would be wise to move collectively and ensure that the employees within the organization are valued. Take Feedbacks and suggestions Once the Hotel has carried out its planning and briefing, the next step is to take inputs from the members of its entire management. This would help in getting information about the challenges or problems which any element within the entire system might have been having. Also, suggestions from the on-field employees makes sure that the management is aware of the ground realities and issues. Implementing the changes The next step is to implement the proposed changes and introduction of the new systems in practicality. The implementation strategy would comprise of the following elements in respect of the above different goals Goals and Objectives Strategies Courtyard extends to make its guests feel relaxed and refreshed to be perfectly ready to face every new day. The Hotel would need to increase their response time to the service requirement of the customers and that too around the clock. Middle level managers would be responsible to ensure that things are addressed and the responsible staff members are catering to their respective duties. Increase occupancy rate by 20% In order to achieve this target, the Hotel would need to adopt several marketing strategies. Advertisements would be released on a monthly basis in leading newspapers, leisure magazines, and business magazines. Social Media Promotions and Internet Marketing needs to be beefed up. This would be done by increased promotions online by using AdWords and other advertisement platforms over the internet. On the other hand the company would need to come up with offers and discounts from time to time which needs to be informed to the customers by using the social media profiles. Offer membership options for frequent customers and local residents. The frequent customer membership would offer substantial discounts to the customers on every visit they make. While for the local residents, the Hotel would promote its leisure activities and offer them the option of availing discounts for staying and using the different facilities within. For instance, a local resident after membership would be offered discounts on food items to a considerable level. Redefine its image and focus on its core business There has been a shift in the way the Hotel has been promoting its services. It needs to shift back to its core business image of offering high class convenience and comfort for the period a guest stays within. With every booking the hotel would start to provide surprise add-ons which would only be revealed after the customer books. This way the customer can anticipate and be excited about the additional benefits which they might get for the bookings and period of stay they make. This should be a premium service and offer the customer the sense of being valued (Club Marriott n.d.). Add affordable and low-cost products and services in its offerings. To target a considerable chunk of customers from the middle income group who aspire to take a facility of a 5 star experience, the hotel would need to come up with discounted offers for specific periods each month. The management needs to evaluate and come up with relevant dates of discounts each month. It would be based on the past data of the duration of low occupancy. It further needs to ensure that for each month the company announces the offers in about two months in advance. Besides, additional affordable bookings for the members could be a top-up for attracting the customers to become members. Increase responsive time and enhance the ambience The management needs to consistently evaluate the manpower required based on the occupancy they have. To increase the response time, adequate staffing would be done for each levels and departments. To enhance the ambience, the Hotel would implement different blends of decorative elements and curtains to suit the seasons. For instance, the decorative elements and curtains used for winters could be a blue look while for summers a bright combination would be a winner. This would help in attracting customers to come to the hotel in anticipation of a new feel and atmosphere for each visit. Reduce cost of operations and increase efficiency The Hotel would switch to installation of LED lights inside and solar panels in the outer areas of the Hotel. This move would be done for reducing the energy costs. Increasing efficiency would be facilitated by introduction of advanced cleaning tools, delivery systems, and options to reach the respective divisions by the customer. Establish a process Review The next step after defining the strategies with respect of each goal above would be to establish a review process which would include the evaluation measures and the people responsible to evaluate the entire process. This review process would further be utilized to evaluate and compare with the achieved standards with respect to the each move suggested above. Courtyard Marriott would also need to establish the process of collecting data and relevant feedback from the visitors. The data would be an essential element which would be handy for being used as control mechanisms and implementing the corrective measures as mentioned below. Control and implement corrective measures The senior management would be responsible to supervise the above strategies and direct the respective employees responsible for carrying out each task. An audit would be performed each month and the progress and data recorded would be compared with the set standards. In a scenario where there have been issues or diversion to the primary objectives of the company, the corrective measures need to be implemented. Timescale The above marketing strategic plan lays down the things which has to remain the prime focus for the hotel in the coming 12 months. The processes suggested would be a regular practice and needs to be repeated with each month. Therefore, besides setting the timeline for planning and setting the date for the above changes rest of the processes needs to repeat on a monthly basis. The time taken to make the entire planning and implementation arrangements is set to be 20 days after which the Hotel would start implementing the above changes. References Pacifica Companies, Colour Cocktail, accessed on 14th January 2015, https://www.pacificacompanies.co.in/pdf/Media/courtyard%20by%20marriot.pdf Club Marriott, Member Benefits and Process, accessed on 14th January 2015, https://www.clubmarriott.in/ahmedabad-marriott.html Indian Coast Guard 2013, Marriott Hotels MOU, accessed on 14th January 2015, https://indiancoastguard.nic.in/Indiancoastguard/cgpersonnel/MoU_Hotels/MOU_files/Marriott%20hotel%20mou.PDF Mariott Preferred, Membership Benefits, accessed on 14th January 2015, https://marriottpreferred.com/sobs-pdf/New_JW_Marriott-Mumbai-SOB.pdf Aaress, Marriott Hotels, accessed on 14th January 2015, https://www.aaress.net/pdf/Marriott%20Presentation_new.pdf Typepad, Courtyard by Marriott, accessed on 14th January 2015, https://marriott2.typepad.com/files/print-version---international-courtyard-brand-fact-sheet.pdf Siimt, Marriott International Inc - Travel and Tourism World, accessed on 14th January 2015, https://www.siimt.com/work/models/siimt/Resource/1098/Marriot_World.pdf Neelesh War Hermitage, Indian Spice and Colour, accessed on 14th January 2015, https://www.neeleshwarhermitage.com/Indian%20Spice.pdf Vibrant Gujarat 2013, Vibrant Gujarat Summit 2013, accessed on 14th January 2015, https://www.vibrantgujarat.com/Portal/Event_Images/Attachment/132/2_1_esdm-brochure.pdf Soeagra 2012, Marriott India: Managing Its Hospitality through Gearing Service Quality, accessed on 14th January 2015, https://soeagra.com/ijert/ijertjune2012/11.pdf V Resorts 2013, Hotel and Resorts 2013, accessed on 14th January 2015, https://www.vresorts.in/image/TravelTrendsTodayJune2013.pdf India PR Wire 2011, HVS announces Finalists for the HICSA 2011 'Hotels of the Year Awards', accessed on 14th January 2015, https://www.indiaprwire.com/pressrelease/leisure-travel/2011031480542.pdf Cushman Wake Field, Hospitality Industry: South Asia Market Overview, accessed on 14th January 2015, https://www.cushmanwakefield.com/~/media/reports/india/Hospatility%20Almanac%20Report.pdf Christ University 20111, The Hospitality Industry, accessed on 14th January 2015, https://www.christuniversity.in/uploadimages/HT_December%202011(1).pdf

What Is A Review Essay Sample?

What Is A Review Essay Sample?Any good college advisor would want to know if your school is accredited or not and will help you decide what is a good recommendation letter. While every school has its own criteria for taking the admissions test, one of the best is for an essay on what is a review essay sample.As a student, you will find it a good part of your job to do a review and then writing about it. While a lot of students are just in it for the grades, many actually do this for the joy that comes from finding out if they're really learning the subject and the stuff they will be tested on.Some students, on the other hand, actually write their own essays because they have different goals in mind. Sometimes, they want to work on their writing skills, or they want to put their strengths to better use and often, they want to show how well they know about certain subject matters or topics. There are a number of different topics you can include in your essay on what is a review essay s ample.One thing you might want to consider is you might not even know about. What is a review essay sample and how will it help you? Many students find out that an interesting and well-written essay can raise their grades higher. This can be because they learn more when writing an essay and this can be seen as a reflection of how well they have learned the material.In some schools, it is mandatory that you will need to prepare yourself for what is a review essay sample and what it will be used for. For those who are not aware of this, just bear in mind that it is going to be a form that is going to be used to help you with how well you know the subject matter.The very first thing that you might want to do is to find out whether you are going to be graded on your essay. You might not know that you have to answer certain questions such as 'What was the topic?' and 'How well did you present your argument?'Once you do find out what is a review essay sample, you will have a better idea a bout how you should go about writing it. This will give you an easier time getting to the point where you can write what is a good review essay sample.

Reign of Terror Essays

Reign of Terror Essays Reign of Terror Essay Reign of Terror Essay The Reign of Terror: Was It Justified? The Reign of Terror started in 1789 and was a time when supporters of the French Revolution ran wild and started killing non-supporters or counterrevolutionaries. The French held a ceremony if you will, in Paris for the execution of King Louis XVI on January 21, 1793. This was because Louis was having financial, and harvest issues. In June of 1789 King Louis called the Estates Meeting to discuss taxes and money problems. Then some men disliked what Louis was talking about so they stormed out and filed into a tennis court, and vowed not to leave until they created a new onstitution. On August 26 The Declaration of Rights of Man and Citizen was signed and put into action. Not everyone was in favor of this new constitution though. Neighboring countries and the catholic church disliked it because they feared a spread of a revolution and they lost power/property. To deal with their opposition of the Declaration of Rights of Man and Citizen they wanted to become more radical. They were led by chief-prosecutor Robespierre, who found King Louis XVI guilty of crimes against state/treason, and was executed (Doc A), therefore connecting all of hese events. Although it helped the government by getting rid of Louis WI, The Reign of Terror was unjustified because it took away freedom of speech, religion, and killed thousands of people. The Reign of Terror completely took away your freedom of speech if you werent for Robespierre and the French Revolution. When Robespierre took over and created the Committee of Public Safety, he laid down the law, and hard. Robespierre and the National Convention created watch committees in every neighborhood to expel any foreigners suspected of counterrevolutionary activities (Doc E). The whole purpose of this was to protect the public safety when really even if they were counterrevolutionaries they probably wouldnt speak out because they would get their head chopped off anyway. So if you were suspected, whether you were guilty or innocent, your head was violently chopped off in the town square. All of this happened because people opposed the new French Constitution and they wanted to be more radical. Since King Louis XVI and his wife Queen Marie Antoinette had their heads chopped off, there wasnt anybody to rule the country of France anyway (Doc F). The National Convention was so strict they killed 35,000 to 40,000 people (Doc E). These were people who spoke out or suspected of not being for the revolution. This was a completely different view than the French Constitution. The French Constitution wasnt radical in anyway and believed in natural right and law. During the Reign of Terror in 1793 a revolutionary campaign was set to launch against the Catholic Church. Sunday Worship, Christmas, and Easter were abolished (Doc C). They sent government officials in Auxerre, France to the Catholic church and take things away from it (Doc C). During this when the government officials took it out on a cart they ottered tor passers-by to spit on it. In this time peri od the ruler Robespierre was a pro-atheist. He enforced this the same way he did with anything else; with an iron fist and strict consequences if you didnt oblige. This contradicts the Declaration of the Rights of Man and Citizen and especially John Locke an English philosopher who believed in natural law and the right to defend life, health, and liberty. Locke believed in religious tolerance and Robespierre believes in being an atheist and if you didnt follow him, you dont deserve to live. This right that Robespierre took away struck the loudest uproar of anything else by far. People in the Vend? ©e region revolted against a military called lev? ©e en masse that sought to abolish Christianity in France (Doc C). An estimated 80,000 to 500,000 French people died on both sides (Doc C). Robespierre was responsible for all of these deaths by taking away the right of religion which is the right that most people demand and cant live without. The radical views of Robespierre cost thousands of peoples lives. He ordered the death of 45,000 to 50,000 throughout all of the Reign of Terror. Nothing compared to the lev? ©e en masse deaths by people Just fghting for their right to worship God. In October 1793, Revolutionaries decided to reenact an example of counterrevolutionaries in Lyons. One day, revolutionaries destroyed 1600 homes and chopped off 12 heads Just in 5 minutes. Robespierre is sending his revolutionary followers basically Just to torture people and take away their rights. The people the revolutionaries were members of the aristocracy, priests, farmers, and townspeople especially. He killed them because he thought they werent in support of the French Revolution, they didnt support him, or they supported the Catholic Church. By August of 1793, people were fed up of Robespierre and his radical ways so they started revolting against him. 3,000 national guardsman were sent to establish order and peace in Niort, France (Doc D). Even this wasnt enough as a government official had to ask the National Convention for more troops and assistance in calming down the fired up counterrevolutionaries (Doc D). Finally in July of 1794 the French counterrevolutionaries got what they had wanted for over a year; Robespierre is xecuted, his policies are demolished, and the Reign of Terror ends (Doc A). Although it helped the government by getting rid of Louis WI, The Reign of Terror was unjustified because it took away freedom of speech, religion, and killed thousands of people. The Reign of Terror completely took away your freedom of speech if you werent for Robespierre and the French Revolution. If you spoke out as a counterrevolutionary or were merely suspected, well you no longer had a head. During the time under Robespierre the revolutionaries set out to launch an attack against the Catholic Church. They demolished Sunday Worship, Christmas, and Easter. If you supported Christianity you were guillotined. Government official came into churches and took their things and allowed people passing by to spit on them. Also the radical views of Robespierre took away many peoples lives. Innocent people, and people Just fghting for their natural rights such as religion, and liberty. He was responsible for at least 100,000 deaths whether they were directly or indirectly. The Reign of Terror isnt Justified in any way when it causes many people to revolt and get killed for fighting for natural rights.

Conjugation of Pedir, Servir, and Vestir

Conjugation of Pedir, Servir, and Vestir Pedir (to request), servir (to serve), and vestir (to dress or wear) are among the common Spanish verbs in whose conjugation the -e- in the stem sometimes changes to -i-. Other verbs that follow the pattern of pedir as shown below  include competir (to compete), despedir (to send off, among other meanings), impedir (to impede or prevent), medir (to measure), and repetir (to repeat). Irregular forms are shown below in boldface. Translations are given as a guide and in real life may vary with context. Infinitive of Pedir pedir (to request) Gerund of Pedir pidiendo (requesting) Participle of Pedir pedido (requested) Present Indicative of Pedir yo pido, tà º pides, usted/à ©l/ella pide, nosotros/as pedimos, vosotros/as pedà ­s, ustedes/ellos/ellas piden (I request, you request, he requests, etc.) Preterite of Pedir yo pedà ­, tà º pediste, usted/à ©l/ella pidià ³, nosotros/as pedimos, vosotros/as pedisteis, ustedes/ellos/ellas pidieron (I requested, you requested, she requested, etc.) Imperfect Indicative of Pedir yo pedà ­a, tà º pedà ­as, usted/à ©l/ella pedà ­a, nosotros/as pedà ­amos, vosotros/as pedà ­ais, ustedes/ellos/ellas pedà ­an (I used to request, you used to request, he used to request, etc.) Future Indicative of Pedir yo pedirà ©, tà º pedirs, usted/à ©l/ella pedir, nosotros/as pediremos, vosotros/as pedirà ©is, ustedes/ellos/ellas pedirn (I will request, you will request, he will request, etc.) Conditional of Pedir yo pedirà ­a, tà º pedirà ­as, usted/à ©l/ella pedirà ­a, nosotros/as pedirà ­amos, vosotros/as pedirà ­ais, ustedes/ellos/ellas pedirà ­an (I would request, you would request, she would request, etc.) Present Subjunctive of Pedir que yo pida, que tà º pidas, que usted/à ©l/ella pida, que nosotros/as pidamos, que vosotros/as pidis, que ustedes/ellos/ellas pidan (that I request, that you request, that she request, etc.) Imperfect Subjunctive of Pedir que yo pidiera (pidiese), que tà º pidieras (pidieses), que usted/à ©l/ella pidiera (pidiese), que nosotros/as pidià ©ramos (pidià ©semos), que vosotros/as pidierais (pidieseis), que ustedes/ellos/ellas pidieran (that I requested, that you requested, that he requested, etc.) Imperative of Pedir pide (tà º), no pidas (tà º), pida (usted), pidamos (nosotros/as), pedid (vosotros/as), no pidis (vosotros/as), pidan (ustedes) (request, dont request, request, lets request, etc.) Compound Tenses of Pedir The perfect tenses are made by using the appropriate form of haber and the past participle, pedido. The progressive tenses use estar with the gerund, pidiendo. Sample Sentences Showing Conjugation of Pedir and Similarly Conjugated Verbs No podemos retener a extranjeros que no quieren pedir asilo. (We cant keep holding foreigners who dont wish to ask for asylum. Infinitive.) Hay muchas veces en las que ella y su madre se han vestido igual. (There are many times in which she and her mother have dressed alike. Present perfect.) La ley no impide venta de alcohol cerca de las escuelas. (The law doesnt prevent alcohol sales near schools.  Present indicative.) Estoy satisfecho con estos resultados porque los muchachos compitieron en contra de los mejores del paà ­s. (Im satisfied with these results because the boys competed against the countrys best. Preterite.) Durante la Segunda Guerra Mundial hubo enormes aviones que servà ­an como bombarderos, volaban sobre el enemigo. (During World War II there were huge airplanes that served as bombers, flying over the enemy. Imperfect.)  ¿Se repetir la historia? (Will history repeat itself? Future.) No vas a creer lo que estn vistiendo. (You wont believe what theyre wearing. Gerund.) Rodrà ­guez insistià ³ en que su partido pedirà ­a a los catalanes que votaran sà ­ a quedarse en Espaà ±a. (Rodrà ­guez insisted that his party would ask Catalonians to vote yes to remaining in Spain. Conditional.) Es violatorio de la Constitucià ³n que impidan el derecho a las protestas. (It violates the Constitution for them to impede the right to protest. Present subjunctive.) Quisiera unos padres que no midieran el tiempo al estar conmigo. (I wanted parents who wouldnt ration their time being with me. Imperfect subjunctive.) No pidas perdà ³n. (Dont ask for forgiveness. Imperative.)

Strategy Essay Example | Topics and Well Written Essays - 1000 words - 2

Strategy - Essay Example But the need to look attractive has never decreased. Hence, a good demand exists for the alternatives that are cheaper and equally attractive. The Industry: Jewelry industry is a very developed enterprise in the world. Scores of world famous brands of Gold, Platinum and Diamond are popular in New York and other big cities throughout the USA. The sales have however dropped a great deal in the recent times due to acute rise in the prices (Wallop, 2011). Jewelers have now developed a new breed of artificial jewelry that looks exactly like the original gold but costs way lesser than the original. An alloy with 82% by mass of pure copper, 11.5% zinc, 4.9% tin and small quantities of ammoniac salt and limestone shines exactly like gold with the same color. And once the alloy is obtained in ingots, the process of making jewelry from it is essentially the same as from original gold. Similarly, other alloys such as Mosaic Gold, Nuremberg Gold and French Gold all resemble original gold in appe arance and manufacturability without having traces of pure gold in them. The idea presented to Triangular Solutions is to market artificial jewelry made up of any of these alloys and decorated with semi-precious stones. We can observe that, apart from eye-catching appearance, designers’ brand names are what make the jewelry attractive. Hence, it is proposed that the jewelry must be marketed under a proper brand name. Market Size: Gold jewelry is equally popular among men and women in the country. From earrings, bracelets, bangles to crowns, a great variety of jewelry items exist that are in style among the women. Men’s variety includes bracelets, watches etc. Reports indicate that the gold sales have dropped by more than 50% in the past three years from 45 tons to about 15 tons per annum (Finch, 2009). Clearly, the reason for this drop is the rise in gold prices. Hence, if an alternative is given to the customer which is affordable and as good as the original gold, the n it is expected that the people will be attracted towards it in large numbers. Team Requirements: The team must have following members for successful execution of this business plan: Chief Executive Officer: His job will be to look after the overall operations of the business and coordinate between the teams. Jewelry Designer: His job will be to come up with new and attractive jewelry designs. Domain / Market Expert: His job will be to understand and explain market trends to the team Marketing Manager: He will be responsible for marketing and sales departments. Finance Manager: He will be responsible of the financial matters of the business Scalability of the Product: The business idea suggested here is reasonably scalable over a range of business volumes. The jewelry will be manufactured by individual workers without use of any sophisticated machine tools in general. The increase in the demand will be met easily by increasing the number of workers. Another feasible option will be to get the jewelry manufactured abroad in India or China where labor is comparatively cheap. This option can specially be considered if mass production is required to meet a very high demand. If however, the product does not gain expected popularity, the productions can simply be scaled down by decreasing the labor force. Financials: The price of gold in US markets is around $1500/oz. This amounts to around $10/carat. On the other hand, artificial gold alloys discussed above cost $0.15/carat on average. The major